1. Information We Collect

1.1 Information You Provide Through Calendly

When you schedule a call, we may collect:

• Name
  
• Email address
  
• Phone number (optional)
  
• Notes or messages you submit
  
• Appointment details (date, time, timezone)

1.2 Technical & Analytics Data

When you visit our site, we automatically collect:

• IP address
  
• Browser type and version
  
• Pages viewed
• Time spent on site
• Cookies and tracking identifiers
• Website behavior and interactions

We use:

• Google Analytics (GA4)
• Hotjar (heatmaps, session recordings)
  
• Dealfront (B2B analytics and company-level data)

We do not collect payment data or create user accounts at this stage.

2. How We Use Your Information

We use collected information to:

• Schedule and manage calls
  
• Send confirmations and follow-ups
  
• Respond to inquiries
  
• Improve website performance and user experience
• Perform analytics and site optimization
• Understand visitor behavior
  
• Comply with legal requirements

3. Legal Basis (GDPR where applicable)

If required by law (e.g., EU visitors), data is processed based on:

• Consent
• Legitimate business interest
• Pre-contractual communication
  

4. Sharing Your Information

We may share data with:

We do not sell personal information.

• Calendly
• Google Analytics
• Hotjar
• Dealfront
• Hosting and website service providers
• Legal authorities when required
  

5. Data Retention

We retain data only as long as necessary for scheduling, communication, analytics, or compliance.

Data is deleted or anonymized when no longer needed.

• Calendly
• Google Analytics
• Hotjar
• Dealfront
• Hosting and website service providers
• Legal authorities when required
  

6. User Rights

Depending on your region, you may request to:

• Access your data
• Correct inaccuracies
• Request deletion
• Restrict processing
• Withdraw consent
  

Requests: contact@thebrand2.com

7. Data Security

We use industry-standard measures to protect your information from unauthorized access, loss, alteration, or misuse.

8. Cookies & Tracking

We use cookies to:

• Enable core functionality
• Measure analytics and behavior
• Improve the user experience
  

You may disable cookies through your browser; some features may be affected.

10. Updates

We may revise this Policy periodically. Updated versions will include a new “Effective Date.”

11. Contact

Brand2 LLC
Westwood, New Jersey
contact@thebrand2.com
+1 646 334 1872

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